Tag: writing

  • If I Ruled the World

    If I Ruled the World

    Have you ever wondered what could be if you ruled the world? I have. And since there's no chance of that happening, I'm with Umberto Eco on supporting political empathy. There's so much we would accomplish if interests were not financialized so much. Along similar lines, you can accomplish a lot if you don't care…

  • On the Value of Reading for Writing

    On the Value of Reading for Writing

      The pause should not surprise you. It was time to reassemble. I'm reading In the Margins, and realizing how much harder it is to write as a woman. Most of my ideas are original. I do write from a multiplicity of egos as Virginia Woolf suggested. But I haven't tried my hand at fiction,…

  • Timeless Writing

    Timeless Writing

    If you stand for nothing, you fall for everything. I probably heard an ad person say that. It holds for writing. Arthur Schopenhauer believed that people act out of a blind and irrational desire for physical experience, what later thinkers would call the unconscious. As one of the greatest philosophers of the nineteenth century, he…

  • Writing Clarity: Why Blogs are Still Useful

    Writing Clarity: Why Blogs are Still Useful

    “PowerPoint-style presentations somehow give permission to gloss over ideas, flatten out any sense of relative importance, and ignore the interconnectedness of ideas.” Clarity is really hard to pull off by bullet points. I've long believed that decks are the visual effects of a conversation or keynote: you make the case by talking. It's effective, but…

  • Why Read Fiction? For the Writing… but also Because “Strategy is your Words”

    Why Read Fiction? For the Writing… but also Because “Strategy is your Words”

      When you read like a writer, you can advance your own writing—first by picking up cues from the style you like, then developing your voice. Plus, “If you want to be a writer, you must do two things above all others: read a lot and write a lot. There's no way around these two…

  • How to Write A Thesis

    How to Write A Thesis

          Language and numbers are the basis of our world, we need both to make sense of things and to use our ability to process information to its full potential. The sciences are about discovery, the humanities are about originality and invention where creativity and innovation thrive.     When we lose the teaching of literary arts,…

  • Four Universal Motives for Writing

    Four Universal Motives for Writing

    In 1946, British author George Orwell wrote an essay titles Why I Write, prefacing the four motives for writing he outlines with some background as to how we got started and the evolution of his writing. He says, “from the very start my literary ambitions were mixed up with the feeling of being isolated and…

  • Why we Read

    Why we Read

    “On the highest throne in the world, we still sit only on our own bottom.” [Michel de Montaigne] “If you want to be a writer, you must do two things above all others: read a lot and write a lot. There's no way around these two things that I'm aware of, no shortcut,” says Stephen…

  • Ten Tips on Writing from David Ogilvy

    Ten Tips on Writing from David Ogilvy

    In 1985, advertising man David Ogilvy predicted 13 changes we will see in the ad business. A man who enjoyed his work, Ogilvy was fond of list making. Three years before making those predictions, he sent an internal memo to all employees titled How to Write. The memo is part of a collection of Unpublished…

  • Starting

    Starting

    Starting is the hardest thing we ever do. Whether it's a new job, program, project, or even a new day, our ability to make things happen begins somewhere—the moment when we start it. Take writing, for example. We rely on text much more than we realize to get what we want. Yet many of us…