Tag: #sxsw

  • When You’re Speaking in Slogans Rather than Solutions

    When You’re Speaking in Slogans Rather than Solutions

    Do we expect too little, or too much from digital content? I've been thinking about the parallels between political and business environments and how the conversation is stumped by words that don't work. Because they have good intentions, and a mismatched intent. More worried about the effect, than how they affect. When you're speaking in…

  • Connecting with Content at Events

    People go to events for two main reasons: 1) to connect with business through networking, and 2) to learn something new they can use to work more efficiently and get better results. You can take advantage of both situations to generate content ideas. Use the speakers I had a very engaged group at my session…

  • Changing the Question

    Changing the Question

    As I talk with people about influence — especially at SxSW — I get the sense that much of it feels like a black box to many. Voodoo, or something complicated that needs to be solved by an algorithm. As if we were unable, or worse, unwilling, to understand what matters to our customers and…