Tag: social media

  • Stereotypes

    Stereotypes

    The soundtrack that flattens culture to amplify margins—the gain temporary, the collateral effects long-lasting. But it doesn’t have to be that way. It’s what you get when you try to compress a whole idea into a formula. An attempt to capture a category of things with a simple, generalized belief. You declare: ‘I expect you’re…

  • Some of us knew that all along

    Some of us knew that all along

    Companies turned social networks into media because they had no idea how to harness the value of socially useful energy concentrated there. The real horror to turning networks into media is that it happened gradually, and then all of a sudden. Few noticed. Making connections for modest use was okay. Turning everyone into constant content creators/sinks…

  • How to Practice a Culture of Innovation

    How to Practice a Culture of Innovation

      “Creation is the most valuable part of learning,” says Dave Perell#. Getting started is key. You could remix or re-frame ideas. Remixing paves the way to learning. Re-framing ideas is a useful cultural practice to take them further.     This has been a positive outcome of the web — facilitating serendipity and providing access…

  • The Relationship of Value and Influence

    The Relationship of Value and Influence

    When we think about the future of social media, it's natural to think about future generations as well. Research firm Ampere Analysis found that people aged 18-24 had significantly changed their attitudes in the last two years#. Generation Z are considering quitting social media, that was also the result of half the people U.S. marketing…

  • New Ideas for Our Social Media Future

    New Ideas for Our Social Media Future

    This is the topic of a breakfast conversation I will lead on December 6. If you're in the Greater Philadelphia area, you can sign up here. Since my role will be that of shining a light on ideas and strategies of local B2B professionals, I'll add my two cents here.     My work in social…

  • What’s the Number One Thing that Sabotages Your Projects?

    What’s the Number One Thing that Sabotages Your Projects?

      If you're thinking lack of clear understanding between parties, difference in expectations, miscommunication, awkward hand-offs, too much (or too little) feedback, no clarity on goals or intent, you'd fit right in. Because communication in one form or another is hard.     It's hard enough when talking on the phone, or in person ― imagine…

  • Social Media is Growing up, Good News for CMOs

    Social Media is Growing up, Good News for CMOs

      Every second, 11 new people sing up to use social media. Think about that for a moment. The world has four billion Internet users#, and more than three quarters of them are active in social media, thanks to more affordable smartphones and mobile data plans.      Nearly a quarter of a billion new users came…

  • What Brands can Learn from How Entrepreneurs Use Social Media

    What Brands can Learn from How Entrepreneurs Use Social Media

      The handicap many established brands have is that they have a product or line of products they need to market ― that's often enough to be wired in thinking about social media as channels, rather than tools. Entrepreneurs don't have those constraints. Because they're often thinking only about a problem.     Serial entrepreneurs know…

  • Identity, Communication, and Growth

    Identity, Communication, and Growth

      In the heyday of this blog, social media was in its infancy — and it was a boatload of fun. The rules had not been invented and drilled into the collective content avalanche yet. License to play, and experiment. I remember the first interactions on Twitter, and the fail wail.     This blog was…

  • The Nexus of Content, Commerce, and Culture

    The Nexus of Content, Commerce, and Culture

    “Unlike any other creature on this planet, humans can learn and understand, without having experienced. They can think themselves into other people’s places.” [J.K. Rawlings]      Content, commerce, and culture are three elements of the modern battlefield for attention — a scarce resource that costs us in energy. To the person who pays it, attention…