Tag: influence

  • Living closer to your friends would make you happier. Why don’t you?

    Living closer to your friends would make you happier. Why don’t you?

    Three ideas why. We change. Life changes us. When I moved to America many years ago, I was thinking expansively—it would be great to immerse myself in a new culture. And that it was. I thought I could make new lifelong friends. What I didn’t understand is that beyond growing up together, lifelong friends in…

  • Whatever it Takes

    Whatever it Takes

    From the dark side of business and the growing imbalance of power to making a difference with naming and words. Lehman Brothers Inc. was an American global financial services firm and the fourth-largest investment bank in the United States. Its founding dates back to 1847. Before filing for bankruptcy in 2008, the firm employed 25,000 people.…

  • Some of us knew that all along

    Some of us knew that all along

    Companies turned social networks into media because they had no idea how to harness the value of socially useful energy concentrated there. The real horror to turning networks into media is that it happened gradually, and then all of a sudden. Few noticed. Making connections for modest use was okay. Turning everyone into constant content creators/sinks…

  • How to Help People Make New Choices

    How to Help People Make New Choices

    Reframing is a powerful tool in business. A small change of posture can make a big difference. The circumstances of our lives may matter less than how we see them, says adman Rory Sutherland. The global pandemic does provide a context of unprecedented scale (at least in my lifetime) to take a look at how…

  • Influencers Make Change Happen

    Influencers Make Change Happen

      To anyone in business, word of mouth is the Holy Grail of marketing. What other people say about you when you're not in the room can make a difference. If they're talking to the right people at the right time, you could stand to gain a job offer, a sale, or a new friend.…

  • The Relationship of Value and Influence

    The Relationship of Value and Influence

    When we think about the future of social media, it's natural to think about future generations as well. Research firm Ampere Analysis found that people aged 18-24 had significantly changed their attitudes in the last two years#. Generation Z are considering quitting social media, that was also the result of half the people U.S. marketing…

  • Social Media is Growing up, Good News for CMOs

    Social Media is Growing up, Good News for CMOs

      Every second, 11 new people sing up to use social media. Think about that for a moment. The world has four billion Internet users#, and more than three quarters of them are active in social media, thanks to more affordable smartphones and mobile data plans.      Nearly a quarter of a billion new users came…

  • Mastering the Art of Persuasion

    Mastering the Art of Persuasion

      When we're passionate about a topic we tend to talk about it at every opportunity. Whether it's a new idea we're trying out, a special project or venture we're starting, our focus is completely absorbed into thinking about it. We approach conversations as opportunities to think out loud.     At first, we don't see…

  • The Influence of Networks on Business Impact

    The Influence of Networks on Business Impact

    During World War II, the Massachusetts Institute of Technology (MIT) erected a temporary building on on its central campus to house the Radiation Lab. The plywood structure's purpose was to house the primary radar-development institute of the Allied forces. Without a formal name, it became MIT Building 20#.     When the war was over, the…

  • Bars and Signal Strength

    Bars and Signal Strength

    You're at the airport, twenty minutes before boarding and notice the WiFi bar icon is full — this is great news, you can send that presentation to your boss or client before the meeting, just in time for them to review it as you get there.     One last piece of information you need is…