Tag: future

  • Feedback Helps us Make Better (Data-Driven) Decisions

    Feedback Helps us Make Better (Data-Driven) Decisions

    “Game mechanics are rule based systems / simulations that facilitate and encourage a user to explore and learn the properties of their possibility space through the use of feedback mechanisms.” [Raph Koster] +++ As Koster says, narrative in a game is not a mechanic, it's a form of feedback. Why is feedback important? Within the…

  • How Confidence Builds Credibility, and Lack of Action Erodes Trust

    How Confidence Builds Credibility, and Lack of Action Erodes Trust

    It is no secret that people are getting increasingly skeptical around marketing messages, that they report hating the interruptive nature of advertising, and the sneaky ways companies manage to get around the boundaries they set. We have been reading the headlines in articles and posts for years. If you start counting from the first publication…

  • Gigaom: Experience-Based Brand Evolution

    Gigaom: Experience-Based Brand Evolution

    My work centers on helping organizations tap into the power of digital transformation, including sorting out the social space in the middle, how it affects the people and process part. I am now working on the more nuanced application of evolved social systems to produce advantage in multicultural applications. Gigaom has been one of the…

  • Finding the Future First

    Finding the Future First

    Read the headlines, and you would think we are now living completely immersed in a world of “me first.” Everyone shouting from every available social network, digital presence, minutes of fame about how they made tons of money, got the girl, and have the only answer… at least, that is the impression they give. All…

  • It’s Too Easy to Skip Past the Day-to-Day Toil Involved with Making a Difference

    “At the end of the day, it’s still the makers that matter most. Listening to the stories of entrepreneurs and instigators that have worked on causes for years and decades with little support or recognition is inspiring. When we listen to people’s stories, read about history, or look back at any sweeping changes, it’s too…

  • Patagonia’s Yvon Chouinard Shows Brands they Don’t Have to Buy into the Usual Growth Path Story

    Patagonia’s Yvon Chouinard Shows Brands they Don’t Have to Buy into the Usual Growth Path Story

    Patagonia greeted the day with a counter intuitive message: “Don't Buy This Jacket.”# It was Cyber Monday 2011, yet it wasn't the first time Yvon Chouinard engaged in a decisive move. Six years earlier, the business leader published a book, Let My People Go Surfing, where he recounted his personal story, how he created Patagonia,…

  • Welcome to the Conversation

    It was seven years ago that I posted for the first time from the domain name Conversation Agent. The promise in my test post was: In observing what is happening to the marketplace and the blurring of traditional business roles, it has become increasingly clear to me that what we have called the experience economy…

  • The Data Overlord

    The Data Overlord

    The second theme for our discussion on the future of social is dealing with data. With the ability to track everything — both due to the growth of social networks online and users rapid technology adoption on and offline — understanding what customers want is within reach. For this reason alone, big data has become…

  • What Customers Want

    What Customers Want

    A couple of days ago, I outlined the five themes on the future of social. It's no secret that although we are seeing a Renaissance in the products arena — wearable technology, 3D printers, all kinds of sustainable materials, ways of building, modes of transport like bicycles, etc. — we are squarely in a service…

  • Business Development is About Seeing the Future Before it Happens

    [YouTube link] I still remember my first product company — it was so exciting to work with something tangible; this is what it looks like, this is what it does, this is how it compares to other products, and so on. When you sell, you are dealing with an existing product (and/or service), the features…