Tag: execution

  • 45 Quotes on Innovation and Execution

    45 Quotes on Innovation and Execution

    Innovation is not just about coming up with new ideas —we have plenty of good ideas already. Execution is where innovation comes to fruition. But execution is work, so it sounds less sexy. In the spirit of inquiry, given our lifelong pursuit of good questions —mostly why questions— I've collected interesting nuggets from books and…

  • Should Brands Get on Jelly? (+ Announcement)

    Should Brands Get on Jelly? (+ Announcement)

    Should they? Should they buy social ads? Should they become media companies even though they are not in the media business? How much should they invest in people and how much in tools? What budgets are their peers allocating to social? Which tools are better to do xyz vs. qwerty? Is brand x doing it…

  • When it Comes to Customer Support, Show, Not Tell

    When it Comes to Customer Support, Show, Not Tell

    When a customer can grab a screen shot of something that is happening, you lose face by telling them it is not happening. Show them backup for what you are saying, or save your keyboard. It just becomes a means to a pissing contest. With content strategy being so popular a topic, storytelling stock is…

  • Relevance

    Relevance

    Relevance is about seeing where an issue is, if there is one, then offering the right combination of elements to help solve it. Culture is an example of bringing the right combination of elements to an experience.   [poster courtesy of Roland Tiangco via] + Resources: Become a Relevant Filter Relevance is a Must for…

  • Commitment Increases Leverage

    Commitment Increases Leverage

    Creativity is the ability to see connections between things, and bring those to the fore. The ability to convey connections through images, words, sound, and presence creates a very engaging way to develop relationships. This is one of the reasons why people walk away energized and inspired after a talk. Remember Ghostbusters? I was watching them…

  • The One Ingredient that Shows You’re Investing in Relationships

    The One Ingredient that Shows You’re Investing in Relationships

    The concept of private and confidential is taking a beating lately, and it's a pity. The age of transparency seems to be understood as a way to blow the doors open to all sorts of information that we may not have the need — or appropriate clearance — to disclose. It's not just that people…

  • 7 Common Business Pitfalls that Impact Social Media Strategy

    7 Common Business Pitfalls that Impact Social Media Strategy

    Tactical fatigue getting you down? How about lack of results from your efforts? While it's become quite common to think about adding social media to existing marketing programs, there is an all common trend among those organizations that decide to join the conversation: we're on Facebook and Twitter, we've got blogs, a Flickr account, and…

  • Answering Common Inquiries About Content

    Answering Common Inquiries About Content

    Three kinds of inquiries I receive regularly: write about us give us your content allow us to post Many of you find the contact form for consulting work. In that case, I'm happy to provide a quote and scope of work. If that's not what you're after, the quickest way to find out what is…

  • Why Experience is Key to Customer Loyalty

    Why Experience is Key to Customer Loyalty

    Whenever I travel, I'm reminded of the many amazing opportunities that come from being able to reach many parts of the world relatively easily. Let's face it, things can go wrong with the weather and with technology. It is how an airline — or any company, for that matter — handles customer fairness that will…

  • Taking Content for Granted

    Taking Content for Granted

    When you get started with blogging and publishing online, the most critical aspects of making it work revolve around three main buckets: coming up with compelling topics to write about that your readers will find useful, embedding enough novelty and interest to stimulate involvement and interaction, and staying with it, making the commitment to be…