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Blogs Still Underutilized Tool to Connect Content and Commerce
A new study# conducted by L2 in partnership with Demandware provides evidence that content and commerce can and should coexist in direct-to-consumer channels: Historically, site investments by retailers have bifurcated into two camps: (a) optimizing commerce by providing a streamlined push-to-cart and checkout experience; or (b) organizing rich content to enhance engagement and build brand…
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Digital Trends Drive Increased Focus on People, Words, and Attention Patterns
While the focus of recent research and trend reports is Millenials – the generation between 18-34 in age – the behavioral distribution tends to be less clear-cut when taking into consideration early adopters. When driving user experience, brands should consider three areas of focus, in this order. 1. User Adoption of Social Networks comScore recent…
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45,000 Projects Demonstrate the Power of Words for Raising Funds
Language has a strong effect on funding success. From the orators of ancient Rome to the more modern sermon givers, presenters, and speech writers, we have long prized the skill of selecting the right words, and timing them well to persuade us to do something. If you want to understand which words work in a…
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Imagination, Creativity, and the Active Construction of Perception
"The real key is being able to imagine a new world. Once I imagine something new, then answering how to get from here to there involves steps of creativity. So I can be creative in solving today’s problems, but if I can’t imagine something new, than I’m stuck in the current situation." [John Seely Brown]…
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Actual Conversation Delivers Better Customer Experiences
I am going to be a little obvious, given the name of this blog, and you are probably going to nod in agreement. Actual (read: unscripted) conversation with customers delivers better experiences (on both sides of the interaction), and greater results. Then, if you are a representative of say a bank, you are going to…
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How Technology is Impacting the Future of Healthcare
We're not so patient when it comes to our health, we want to participate in driving what happens next. And so we should. Yet, the conversation about the future of healthcare is at risk of leaving the very people who should be at the center of it — patients — behind. It is a time…
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High Performance by Design
Can business and passion coexist? In many instances, your passion is great until you're part of the team, then you've got to tone it down. It is not only corporate executives who are ambivalent around passion, it seems that people who get things done are not very passionate at all; they're more process-oriented. Are the…
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Linking Customer Feedback and Business Decisions
A new study# by The Economist Business Intelligence Unit found that corporate marketing departments are increasingly more proactive in making product design and delivery decisions. Among the key conclusions: Marketing departments are increasingly shifting their focus from attracting new customers to linking customer feedback and data more closely into their companies’ strategic decisions — this…
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How to Gain Momentum by Acting Small
Is your marketing not gaining momentum and the right kind of velocity? It could be because of the unbalanced relationship between force, mass, and acceleration. Interpreting from Newton's laws of motion, your marketing may suffer from inertia (which, was discovered by Galileo and René Descartes), changing only when pushed by an external force; constant mass…