-
There is no One Best Content Strategy; it’s all about Context
From Content Magazine, Sally Whiting on the parallels between archiving and content strategy: Curation properly begins with a mission statement, whether you’re a content creator or a researcher assembling resources: What is it you are trying to say? What does your collection represent? When you’re a content creator, focus becomes even more crucial. A good…
-
Is Medium the Message?
The phrase coined by Marshall McLuhan, "The medium is the message", meant that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived#. [Do stop sending me those press releases already.] Our outlook, attitudes, how we relate to the world are…