Tag: CRM

  • Typical Customers Don’t Exist

    Typical Customers Don’t Exist

      At least not in the way you used to think about them. For many companies that have lost touch with their customers or don't have penetration within the companies they do business with, that is a problem. In that case, access and attention can be expensive. You know how that goes, you're looking to…

  • The Case for Customer Communities

    The Case for Customer Communities

    You're probably familiar with the concept of Dunbar's number. The Wikipedia entry defines it as a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is, and how each person relates to every other person. This number…