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Corporate Blogs: How’s Your Elevator Pitch These Days?
You've just closed the elevator door, and the CMO asks you "What's so great about this blogging thing?" Obviously, it's a pretty broad topic — but you only have 10 floors to the lobby. What do you want him to remember when the door opens? You could imagine this to be a short trip or…
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Trust and Corporate Blogs
A couple of days ago, Brian left a pretty interesting comment to my post on why B2B companies have a distinct advantage online. He wrote: I believe in the idea of customer communities. Not so much those hosted by the company, as that tends to imply a lack of trust, but those in which the…
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Corporate Bloggers: Look Outside the Walls, not Inside for Content Ideas
Feel uninspired? Need more time to think about a post? Dreading the moment when you will sit down to write? It's probably because you're literally drawing inspiration and ideas only from one pool of experience – your company's. Don't get me wrong, it's important to ground what you say in your organization's bread and butter,…