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Is Your Copy Stuck in the Ipsum Generator?
Effective communication continues to take a hit. Not a day goes by without some prime example of copy that is poorly thought out and executed. Does your PR read like this? Indeed, it's not just PR. Blame it on the desire to imitate important-sounding pronouncements seen in organizational brochures – and now in a tweet…
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Give People Content they can Use to Persuade their Teams
You are familiar with the traditional marketing process — businesses buy time on media to sell people something. People have been willing to give marketers time in exchange for entertainment or free information. This doesn't work in social networks, because people are there to be social. You can, however, be helpful when you arm the…