Tag: context setting

  • Forget Competitors: in B2B Content Strategy, Context Matters

    Forget Competitors: in B2B Content Strategy, Context Matters

    The most important functions on the Web are search and links. While conversation is the mechanism that brings both about through content, it is the context that can deliver the connection – and conversion. Where content and conversation built the relationship and in some cases a community, it's the value you deliver over time that…