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The Marketplace of Content
In an article he wrote during one of his Think Week retreats January 3, 1996, Bill Gates talked about the importance of the Internet. At the time, only a small fraction of people were online, and even fewer used what we know today as the web for work. Gates saw that “content is where I…
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The One Thing to Keep in Mind When Making a Film
"When you make a movie, always try to discover what the theme of the movie is in one or two words. Every time I made a film, I always knew what I thought the theme was, the core, in one word. In “The Godfather,” it was succession. In “The Conversation,” it was privacy. In “Apocalypse,”…
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Good Quality Content Never Went out of Style
We temporarily forgot that with good, fast, and cheap we still get to pick just two. Give it time though, and with (some) maturity, we figure out that quality matters and suddenly everyone wants New Yorker style content. Says Lacy: By and large the first era of blogging was about speed and volume. And speed…
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Who do You Write Like?
Check which famous writer you write like. Go look, I'll wait. The site uses a statistical analysis tool, which analyzes your word choice and writing style and compares them with those of famous writers. It tells me I write like Dan Brown. In the last couple of years I've been approached by several publishers about…
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Articles, Guides, Podcasts
Articles A selection of the best interviews and publications from the last couple of years. Starting with a feature interview with GapJumpers on Medium on why Learning to Learn is the most Valuable Skill. Feature length article for CW, a monthly publication by the International Association of Business Communicators (IABC). Strength in Numbers Letters…
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Would Your Content Sell?
What would happen if you turned the prevalent practice in your market on its head? Everyone has a blog offering free content, so instead you start a paid newsletter. Drop.io founder Sam Lessin is now giving you that opportunity with Letter.ly, a simple way to sell email subscription newsletters. Would people pay for your content?…
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Are Twitter Lists a New MSM-Type Content Channel?
Twitter is evolving from simple chatter to themed content distribution. The jump was made with the roll out of a new feature – Twitter lists. News media organizations have been fairly fast to utilize this feature. Most notably, the New York Times dedicates a screen on thier site to lists [hat tip Zee]: The power…
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You’re Writing for End Users, You Always Were
This post is about content and audience. When we talk about public relations and putting the public back into the relationships, that's probably what we mean. There's also the other side of the coin, the digital marketing activities, that is converging with this reality. I would not call it a trend and it's not really…
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Blogger Outreach – it’s not Your Program, it’s their Content
A couple of weeks ago we discussed when it was a good idea to include bloggers in your media outreach. I'm using this conversation to also share some important information about the way marketers still relate to customers. Still too many continue to think in terms of impressions for their program. It's not, not even…