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Thought Leadership
Thought leadership, or, as we call it in Italy, “mangia.” It's last night's pasta, but with more Parmigiano Reggiano. Thanks to the Internet, it has never been easier to claim to be a thought leader. They're every marketer's favorite words. But is thought leadership not just another name for pushing an agenda? Is it…
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Brand Building Toolkit, Personal is the Best Form of Personalization
Personal is the best form of personalization and is stronger than a faceless company brand today. Connection is a result of interactions that over time leads to trust and often love of the kind you cannot bribe. We respond to knowing whose hands or thinking have made something. Influencer marketing is hot because it's about…
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Content Value: Prediction for 2015
Like the past several years, I once again contributed to the content marketing predictions collection# Joe Pulizzi and the CMI put together. This year, Marketo was the sponsor. Since there is a 50-word restriction on entries, I kept mine short. My priorities for 2015: Why would we predict when we can know? Look for evidence,…
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81% of online Americans Better Informed On Products and Services Thanks to Internet and Mobile Access
In a report published yesterday, the Pew Research Internet Project# documents how Americans online are better informed thanks to the Internet. Compared to five years ago: 81% say their Internet connection has made them better informed about products and services to buy We have seen the results in the recent official kick off of the…
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Public Acknowledgement
How to Design a Conversation of Impact http://t.co/pS1DsOazjY — Valeria Maltoni (@ConversationAge) October 21, 2014 As more professionals join the ranks of participants in public streams, we are seeing the evolution away from site- and even blog-based back and forth comments to messages in social networks. Distributed conversations — i.e. where we happen to be…
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The Internet Rabbit Hole and our Desire to Make Use of What we Find
Ever searched for an item online or read a captivating article and then found yourself clicking on different links and sites to then emerge an hour or two later without knowing how you got there? That is an Internet Rabbit Hole, a fairly common phenomenon circa 2014, and getting more common every day. This is…
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CMWorld: Hottest Thing in Content Marketing
I gave a brief interview [click through for the video] last week at Content Marketing World. When done well, 1.) creating original content in support of audience needs — to genuinely help people do what they want to do, make it easier to understand their opportunities from using your product and service — 2.) acting…