Tag: CMWorld 2014

  • CMWorld: Hottest Thing in Content Marketing

    CMWorld: Hottest Thing in Content Marketing

    I gave a brief interview [click through for the video] last week at Content Marketing World.  When done well, 1.) creating original content in support of audience needs — to genuinely help people do what they want to do, make it easier to understand their opportunities from using your product and service — 2.) acting…