Tag: CMO Council Study

  • Trust, Listening, and Doing Something with it are all Connected

    [from Davos @Scobleizer interviews Richard Edelman – 3:43"] Trust is at an all time low. The conversation that started with loss of trust in financial institutions and the Forrester finding that people don't trust corporate blogs, continues in the 2009 Trust Barometer by Edelman. The survey gains even more significance in light of the fact…