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Strategy is Motivation
The most frequently asked questions teams ask during a strategic engagement range from learning what best practices like companies use online, to how to respond in a crisis situation. Yet, by far, the biggest challenge organizations face is that of building continuity and consistency in their interactions. Why is this such a challenge? For several…
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Commerce and Creativity
As I'm readying my notes and additional resources to share with the participants of relationships and brand building in the social media age at Social IRL tomorrow, I came across this amazing video with Jim Collins. I was fortunate to meet Collins when he first talked about the three circles at the Fast Company…
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Brand Strategy: Plan the Right Marketing Executions
Strategy is only as good as its execution. But without one, you’ll fail. Having a brand is more valuable, even if the brand is no brand. There are too many options that look and sound the same. Is this you? Research by the Reputation Institute says the organization’s name and brand recognition are more valuable…
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How to Develop a Case Study
Did you know that case study is an expression marketers and sales professionals borrowed from science? When we talk about case studies, what we mean is a bit simpler, although getting to the results takes work. We mean telling the story of how we progressed through solving a problem and delivering results. The structure of…