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Branding Lessons from the 2008 Carnival of Venezia
"Imagine Venice. Imagine a wave of emotions that will carry you through the most beautiful city on the world, revolutionizing your every feeling. Imagine thrilling your mind and all your senses. This is sensation, this is the new Venice carnival." [from the introduction to 2008 Sensation – 6 senses, 6 sestieri, the participating zones of…