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How Content Creates Value and Delivers Business Impact
This is the topic of my pre-recorded 15-minute talk for the Sales Acceleration Summit (#salessummit), which will be held tomorrow. The event will be live from 8:30 a.m. to 3:00 p.m. PST. Here's the abstract of what I am going to cover with a quick 12-slide presentation: The success of branded content has not gone…
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How Digital Transformation Drives Business Value
A recent McKinsey report# highlights how digital can shape every aspect of the enterprise. From the report: Technology drives value in businesses in four ways: enhanced connectivity, automation of manual tasks, improved decision making, and product or service innovation (exhibit). Tools such as big-data analytics, apps, workflow systems, and cloud platforms—all of which enable this…