Tag: brands

  • What is Content Marketing and Why do Brands Need it?

    If my post on content is bigger than Google did not convince you, perhaps said another way will resonate. Noah Brier in Re/Code#: […] the shift to social (and ultimately mobile, which I’ll discuss when I get to market size), is forcing every marketer in the world to become an expert content creator who can…

  • Brand is an Asset, and it is Far From Done

    Brand is an Asset, and it is Far From Done

    Every so often something dies in headlines on the Internet. Once again, it is brands' turn to take the romantic stroll. So is glowing James Surowiecki at The New Yorker#. Attention pleas aside, the economic value of brands is still driven by perception, some elements of which are transactional and appeal to reason, and some…

  • How to Maximize Breakage

      [Seth Godin, 20:17] Make no mistake, this is a trend. There are people discussing how to maximize breakage in your experience with their business right now. Godin suggests there are (at least) 7 reasons why things might be broken: not my job selfish jerks the world changed I didn't know I'm not a fish…

  • 7 Social Media Behaviors That Won’t Win You Customers

    7 Social Media Behaviors That Won’t Win You Customers

    The old saying that nobody ever got fired for buying IBM seems to hold true. Most customers choose you and your brand on the basis of reputation. The alternatives may be dangerous to their wallet — or career, when in B2B. Most investors, who could be one and the same with customers, think similarly. This…

  • Tribes and Business

    Tribes and Business

    [I took the test and here’s what came out for me. Indie Scenesters is one of the 3 largest tribes with 12%] I'm always interested in research, especially brand- and media-related so when Crowd DNA reached out to me, I took the time to take a look at their UK Tribes project for Channel 4.…