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Brand Publisher Mindset Adoption Still Slow
Exactly two years ago, McKinsey produced a report outlining how to get more value from digital marketing#. In it, they outlined four core sources of value: 1. Orchestrate an integrated consumer experience to capture the cumulative impact of online traffic on the front end, engage customers and influence them as they’re making their…
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Content Recommendation Engine Review: Outbrain
For the past two weeks, I've been testing Outbrain recommendation engine at this site. The screen shots on this post are from the dashboard documenting the period this site was included in the catalog so I could review part of the product. Used by almost 1,000 brand publishers in the U.S. and Europe, New York-based…