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Conversations Matter More than Clicks
Philosophy is back into vogue, yet it never lost relevance. From Greek philosophia (φιλοσοφία), it means “love of wisdom.” When we say philosophy, we mean the study of general and fundamental questions about existence, knowledge, values, reason, mind, and language. The questions are often posed as problems to be studied or resolved. But if we…
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The Three Kinds of Feedback and our Triggers
Every time we engage in a transaction or renew a membership, we're asked for feedback. We receive feedback after events and meetings we organize with clients and colleagues. The problem with feedback is that we rarely know how to give it well, and seldom learn how to take it. Maybe we fail to recognize…
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Culture is the By-Product of Consistent Behavior
Eric was the CEO of a large international organization. He was hired private equity groups and hired by the board to help align the businesses internally and with market demand, and to grow with a potential divestiture of the business at some point in the not too distant future. Among the many initiatives he asked…
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When a Brand Dies: DuPont
“For practical purposes, DuPont doesn't exist anymore,” said Abraham Lenoff, chemical engineering professor at the University of Delaware to Joe di Stefano of the Philadelphia Inquirer. In an article about the death of DuPont di Stefano quotes from their conversation: “It takes an enormous effort and a lot of time and a large infrastructure, especially…
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Applying Behavioral Economics to Identify and Diagnose Problems and Design Tools
The recent news about the decision by Publicis and Omincom not to merge ten months after the announcement# last July might end up benefiting clients even as it is an example of what agencies typically counsel clients against: lack of meetings of the minds. Whether it was a battle for control#, settling the issue of…
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Example of the Value of Perception
Mark Suster has a great example of how the brand thing works in real life: I can’t make this up. One day I’m the business weenie and the next day I’m the technical geek simply because a piece of paper and a process says so. And the whole world just accepted that. Strange. And to…
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Living Companies, Stories, and Brand Value
The corporation is a good mechanism that allows a bunch of people to trade as one. More than a leaf — a tree. For your organization to do good trading, it needs to close the gap between the promises it makes and those it keeps. I was rereading a Fast Company article about brands and…