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Here’s to the Crazy Ones
In an interview with PBS, Steve Jobs says: “When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun,…
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Apple Closing the Perception-Value Gap
What is a brand? Brand is a most useful asset for an organization. Brand is a short form to express a core truth and encapsulate expectations, stories, memories, and relationships that compel us to hire a service/product to do the job we want done. When the brand delivers on those expectations, we pick it again.…