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Brand Stories that Work, Gerry Lantz — Part One
Gerry Lantz describes himself as a "creative guy in a business suit." After 27 years in marketing, advertising and communications, he has created STORIES THAT WORK®,a series of narrative-based tools, that help executives and corporations communicate more memorably and persuasively. The goal of STORIES THAT WORK® is to cut through the same-old, same-old business blah-blah…