Tag: brand narrative

  • What Happens to the Brand in Acquisitions?

    What Happens to the Brand in Acquisitions?

      When a brand dies, we hardly even notice anymore. And yet, a rebrand is not a superficial thing. Forget customer pledges. Unless you truly intend to keep your promises. There are consequences to the business and the community beyond what happens to followers and fans in social media. In 2015, DuPont announced their new…

  • Stories Are Data With a Soul

    It is a magnificent quote from this talk on vulnerability with Bren√© Brown, a student of human connection. We connect with stories because they are about people and are rich with emotional data. Some necessary ingredients are the ability to empathize and the courage to be authentic. Since human interactions are so rich with emotional…