-
Facebook Mobile Results Deliver Good News for Brands
Fresh from the news of a proposed merger between NY-based Omincom and French-native Publicis Groupe, we begin to see positive numbers for digital advertising. First things first, though. The two companies hold a big network of agencies each by and large focused on the ad business. In the Sunday OmniPub press conference, the rationale provided…
-
Designing Experiences that Fit the Business
The bottom line: design to the way the business is. Whenever we think about memorable experiences a business can offer its customers, the end point or aspirational vision is often grand. It usually follows a pattern that has led us to professional success — we've done it over there, with that other brand, and it…