-
Brands Create Their Own Future
This is the season of predictions. Just the other day, we looked at more than 100 thought contributions to content strategy seen through the social media and marketing lens. The more uncertainty in our lives, the harder we look to firm up what's next. Whenever we discuss trends, we notice signals in our present culture…
-
What is the Business Model for Transformation?
A follow up to last night's post on the Map of the Decade. Because when there are people involved, we're not just talking big data and business models. We also need to take into account potentially surprising angles like, are we looking at the right problem? What has changed that you take for granted? Even…
-
Tool to Explore Major Forces that are Shaping what is Possible
I've been covering the Map of The Decade by the Institute for the Future (IFTF) for the last five years. Ever since I happened to find six front page stories and the future in August 2007, I've been tracking the evolution of the themes year after year. At the announcement says, the 2012 Map of the…
-
In a Heartbeat
"The things that you build in the next decade are going to cost people, likely millions of people, maybe a billion people depending on the networks where you hitch your respective wagons, they are going to cost a lot of people a lot of time." [Paul Ford] +++ This is from a keynote Paul Ford…
-
Brands Are Us (too)
Yesterday I was talking with a member of the AT&T social media team and we had a giggle together about how uptight I can be as a customer while at the same time empathetic and understanding as a business person. 007 is not the only one with a license to kill, it seems. We take…
-
Living Companies, Stories, and Brand Value
The corporation is a good mechanism that allows a bunch of people to trade as one. More than a leaf — a tree. For your organization to do good trading, it needs to close the gap between the promises it makes and those it keeps. I was rereading a Fast Company article about brands and…
-
Making Things Operational
Two parts to making things happen: (1.) see things to comprehend, and to be able to leverage the value of our personal insight (2.) develop a keen sense of how to articulate what you want to say to connect with others You do that with a certain degree of commitment and persistence and begin to…