Tag: brand influence

  • How Our Unconscious Mind Rules Our Behavior

    How Our Unconscious Mind Rules Our Behavior

        We're often persuaded to go with certain options because we become emotionally attached to an idea, which is where the power of branding comes in. Many of you may be familiar with the famous cola blind tasting experiment where both the direct exposure to the drink and the indirect one, the brand, contributed to…

  • Brand Influence: Everyone is Wrong About Influence. Except Your Customers

    Brand Influence: Everyone is Wrong About Influence. Except Your Customers

    What is influence? For a decade, Malcom Gladwell’s The Tipping Point has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential. Both…