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Innovation and Execution in 45 Quotes
Innovation is not just about coming up with new ideas — we do have a fair number in circulation. Execution can be innovative, we see it all the time. Yet, many consider innovation sexy and execution… well, it is work isn't it? I was also thinking about what having a spirit of inquiry means to…
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Resources and Guides to Simplify Experiences
I am getting ready for 2020 and in addition to rethinking old patterns of problem solving and co-collaboration strategies, I work hard at closing the gap between my skill envy of tech and development and graphic design through creative learning. I consider user experience to be at the intersection of the two. On a good…
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Lessons in Audience Engagement from the Super Bowl
Three things I did differently during the Super Bowl this year: watched the game on TV did not watch the ads or read about them beyond a superficial sweep to write this post second-screneed the game and ad commentary with my iPad on Twitter. According to Twitter, we generated 28.4 million tweets. The first half…
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10 Trend-Based Ideas to Put into Action in 2015
The team at Trendwatching has put together a list of ten opportunities# brands can leverage in 2015. As noted in the report, each trend also (potentially) contains a counter-trend. From the report: 1. INSTANT SKILLS » All the gear, AND the idea. While many may prioritize the destination, a dedicated group may prefer to enjoy…
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Ze Frank on BuzzFeed’s Video Production Process
In Content is not king; People are, Faris Yakob says: stealing from Duncan Watts and Henry Jenkins and many other smart people – you cannot create content that will be successful, that will earn attention, that will be shared. You can only create content that has a better chance of being successful. Even more so…
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Wish we Could Say More
Much of the conversation about Apple is driven by knowledgeable analysists, fans, and the developer community. Horace Dediu weighs in @asymco# with a most likely scenario of what is going to be unveiled on Sept 9. The Critical Path Show #119, before the predictions of the iPhone Portfolio, big screen phones and what they are…
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World Cup: a Play by Play on the Language of Connection
When I last viewed this Nike ad on YouTube, it had more than 75 million views, more than 400,00 likes, and 27,399 comments, some of which provided a behind the scenes look at how people interact with stories: "who did he become at 2:55?" You could not get me to watch a 4:13 ad on…
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How Marketing Must Evolve to Build Brands in Digital
Although the fundamentals of brand building have not changed — deliver value via usefulness and price, create a presence via physical product and service and the meaning said product/service has in the mind of the customer — how we accomplish that has. In the words of renowned strategic planner Stephen King# [hat tip Noah Brier]:…
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Visual Storytelling
Conversation Agent 2011 Yearbook Quotes from Valeria Maltoni One of the most enjoyable aspects of my work, in addition to research and analysis, is visual storytelling. The decks you see in my slideshare account as well as all the visuals I use to illustrate concepts at my custom keynotes are my product and my selection. The…