Tag: book review: The New Rules of Marketing & PR

  • Book Review: The New, New Rules of Marketing and PR

    Book Review: The New, New Rules of Marketing and PR

    Even before we had our conversation here, David Meerman Scott has held a special place on my bookshelf. His practical advice and no nonsense approach will help you break the rules — and drive buzz, product feedback, sales and more. The second, expanded, edition of the book starts strong with Robert Scoble's own story about…