-
What Makes a Good Blog?
Nate Silver has a new venture – FiveThirtyEight for ESPN. Are we finally wading into new territory? One where the commentary by media and readers like you and me is becoming as important as the content published on the site itself in looking to make sense of what publishing is becoming. Some explaining to do…
-
Blogs as Tools for Listening and Signal
Before I started Conversation Agent in 2006, I was writing regularly on the community section of FastCompany.com and engaging in threads with global participants in a network (started in 1997) that at its peak reached 42,000 members (2000). Remember, this was pre-LinkedIn (2003), pre-Facebook (2004) and pre-Twitter (2006). We wrote posts to engage in discussions…
-
34 Ways to Spread Your Ideas with a Blog
When you think about it, social media is like sharecropping — you help build a network with your content and it uses it however they see fit. What happens if they delete your account or the network changes its terms and conditions? It could be an unintentional glitch — and now your data is gone.…
-
Feed Sponsor: Where Blogs are Going
Back with us as content sponsor from last week, Chris Baskind and I thought it would be fun to talk about the importance of having your own site — and within that, of blogs. As publishers, we both believe that having a home base on your URL is a better strategy than giving up your…
-
The Most Influential Thing a Company can Do to Increase Customer Advocacy
The most influential thing a company can do to increase customer advocacy is have a strong customer service culture — 55% of people recommend a company based upon that experience. Further, according to a Harris Interactive survey conducted for RightNow Technologies*, 40% began purchasing from a competitive brand simply because of their reputation for great…
-
How to Develop a Content Strategy Process (for your blog)
Brian Solis writes about a new age for social media marketing. To me, static and often stale Web sites have been in dire need of evolution for a long time. Content formats shared in social media and networks suit the way we evaluate, talk, and socialize our decisions about products and services better, at this…
-
Creating Control amid Choice and Change
Our anchors seem to have come loose. There is so much unedited and undigested information circulating that some days we cannot seem to grapple with all this abundance; this is what I call the paradox of plenty because it has turned choice into a problem. How do we manage the growing ambiguity and change so…