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Top Ten Signs You’re Drinking your Own Kool-Aid When Pitching Bloggers
I haven't done a top ten list in a while, and this one was inspired. You know, when you get pitches because you have a blog, you start developing a sense about who pitches you. Some are using the content as an excuse to meet you, which is definitely a winning approach. Joe Chernov at…
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Blogger Outreach – it’s not Your Program, it’s their Content
A couple of weeks ago we discussed when it was a good idea to include bloggers in your media outreach. I'm using this conversation to also share some important information about the way marketers still relate to customers. Still too many continue to think in terms of impressions for their program. It's not, not even…