Tag: B2B content strategy

  • Implementing a B2B Content Strategy: Consider How

    Implementing a B2B Content Strategy: Consider How

     "You don't start at the top if you want to find the story. You start in the middle, because it's the people in the middle who do the actual work in the world," writes Gladwell in the preface to What the Dog Saw. Businesses are made of people, many of them in the middle. While…