Tag: B2B companies

  • Two New Surveys Validate Companies Adoption of Social Media

    Two New Surveys Validate Companies Adoption of Social Media

    Senior marketers are putting their money where our conversation has been — on integrating social with their activities. The Marketing Executives Networking Group (MENG) 3rd Annual Marketing Trends Study* and The CMO Survey undertaken by the Duke University Fuqua School of Business and the American Marketing Association results converged on the same trend: social media…