Tag: B2B case study

  • BlackRock Takes Stock of its Social Media Assets: Employees

    BlackRock Takes Stock of its Social Media Assets: Employees

    A couple of days ago I attended my sixth BlogWell. This time as a non member. It was great to see so many friends and former colleagues on the corporate side — and to make new friends, while learning about the social efforts of large organizations. The local hosts at SAP near Philadelphia made everyone…

  • How to get Over Your Fears of Social Media

    How to get Over Your Fears of Social Media

    I could write just jump in. Or, I could suggest you put all kinds of policies and training in place. The truth is that fear is irrational, and often driven by lack of knowledge. Plus, the reality sits somewhere in the middle, just like life is shades of colors. In the last couple of the…

  • Investor Relations: NASDAQ Community

    Investor Relations: NASDAQ Community

    About nine months ago, I had the pleasure of connecting with John Jacobs, CMO, NASDAQ OMX, to talk about the launch of the NASDAQ Community. So I thought you'd enjoy learning how the initiative is going, what they have learned, and what the future holds. A nice piece of news in the story is also…

  • The Case for Social Media in B2B

    The Case for Social Media in B2B

    Do you have a user group forum, conference, or a customer- and best-prospect-event? In my 20-year experience working in businesses that sell to other businesses (B2B) these are some of the best ways to build relationships with your customer and prospect base — in the same room, doing something together. They are also the very…

  • Best of 2009, the Year of Execution

    Best of 2009, the Year of Execution

    Strap yourself in, this is going to be quite a ride! As it is tradition — and super requested by many — this is my annual recap of the most dialed in conversations of the year. As we progress through them, you will see how they're all somehow connected to the same thread. Did we…

  • News: NASDAQ Rolls Out Community Site

    News: NASDAQ Rolls Out Community Site

    The NASDAQ Stock Market (NASDAQ) is an American stock exchange. It is the largest electronic screen-based equity securities trading market in the United States, with approximately 3,700 companies and corporations listed (Wikipedia as revised by company). If you've been to Times Square in New York city, you've probably seen the studio and watched interviews and…