Tag: awareness campaign

  • Doritos, Your Ad Sucks Compared to this One

    [direct link here] You've probably seen the Doritos Super Bowl commercial that scored highest among viewers. What does this Doritos ad do?    Now imagine you're a writer, and you get this assignment: write a memorable safety belt ad. You've seen them. They're usually violent, ugly spots about how you'll end up terribly mangled if…