Tag: art of storytelling

  • Ogilvy on Enjoying our Work

    Ogilvy on Enjoying our Work

    “Cosimo de Medici persuaded Benvenuto Cellini, the Florentine sculptor, to enter his service by writing him a letter which concluded, 'Come, I will choke you with gold.'” A quote opening the chapter on jobs in advertising and how to get them in David Ogilvy's classic book On Advertising. The image above is an ad David Ogilvy…

  • Make Your Stories Come Alive

    Make Your Stories Come Alive

    In September 2010 I received a package with a personalized note on crisp executive format paper from Mountain View, California. A place I have (still) never visited. The note was signed Nancy. It said: “Dear Valeria, I'm exited to send you a hot-off-the-press copy of Resonate. I hope you enjoy it as much as I…

  • Nancy Duarte on the Art of Storytelling

    Nancy Duarte on the Art of Storytelling

    Do you know your audience's resonant frequency? Every time you present to a group – whether that be your colleagues, management team, the CEO, company investors, your customers, or conference attendees – you have an opportunity to connect. However, transmission is only the tip of the iceberg. What all great presenters and communicators have in…