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Decision Times and When to Pull the Trigger
In brief: automate everything, except strategy. Your focus should be helping people make better decisions. And faster is relative to what and why. As more of our experiences and interactions with services and brands move online through browsers and applications we become familiar with the issue of latency. Yes, we do want sites to load…
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Facebook Mobile Results Deliver Good News for Brands
Fresh from the news of a proposed merger between NY-based Omincom and French-native Publicis Groupe, we begin to see positive numbers for digital advertising. First things first, though. The two companies hold a big network of agencies each by and large focused on the ad business. In the Sunday OmniPub press conference, the rationale provided…
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What do eBay, Yelp, Threadless, and “Go Try it On” Have in Common?
They all built platforms that help people bridge online and offline, local buyer and product/service source, connect peers, and filter information and data, create engagement and community based on reputation systems. Marrying marketing with technology, you can collect data from interactions and use it to improve your results. This makes eBay (and Milo.com), Yelp, Threadless,…