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What Social Media Analytics Can’t Tell You About Your Customers
Analytics alone cannot tell you much about your customers. Why? Because the people who participate and post on social media, especially the most active, are not representative of your customers, that's why. This is the key takeaway in a new report out today by Vision Critical#, a company that offers a cloud-based platform for companies…
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What is the Map? Where am I on the Map?
To expand on the topic of user-results-focused approach, two data points people are constantly looking to interpret and understand: What is the map? Where am I on the map? Combined, they create the impetus for most of the conversations in business past, present, and possibly future. Because the root of the questions is purely human.…
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Making Smart Use of Data
It starts with knowing why you're collecting it — understanding what matters. That drives you to figuring out why the experience hits the mark. Increasingly, by experience we mean the full Monty — multichannel and multi-touch, if you'll indulge me in buzzword bingo. Most compelling data By far, the most compelling data, the kind of…
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Why Data Without a Soul is Meaningless
The crux: As we move towards a quantified society, one shaped by data, we start to dismiss things that are unquantified. Empathy, emotion and storytelling — these are as much a part of business as they are of life. Here is why. Emphasis mine — from an article by Om Malik. The problem with data…
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Technology is a Vital Link to Customers
Are you preparing to be relevant to individuals used to get things done on screens? Any screen they chose to search, share, or involve and complete a transaction. Is your business ready for a marketplace of net natives? Retailers have been doing e-commerce for years, but they now face a more intense customer expectation for…
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3 Books I’m Reading Now
These days, I don't seem to be reading fast enough to publish reviews every week. Since that is such a popular service for so many – and you are always welcome to the book reviews archives – I thought I'd tell you which books I'm reading now, and why. *** I became intrigued with the…