Tag: Amazon

  • Amazon Accounts for one in four eCommerce Purchases in the U.S.

    Amazon Accounts for one in four eCommerce Purchases in the U.S.

    Ask any online retailer and marketer in charge of eCommerce and they will likely tell you they aspire to be like Amazon. The giant online retailer sits atop the retail food chain, swallowing categories from celery to web services, and everything in between. Based on a new research# by digital business intelligence firm L2, the…

  • Customer-Obsessed Culture

    Customer-Obsessed Culture

    In his annual letter to shareholders#, Amazon.com's Jeff Bezos listed 21 things the company is doing commercially, many in support of its customer-obsessed culture. Bezos missives are a good example of content strategy to keep business promises. As ordered in the letter, he addresses: the growth or Prime the company's investment in readers and authors…

  • Amazon a Good Example of Content Strategy to Keep Business Promises

    Amazon a Good Example of Content Strategy to Keep Business Promises

    In brief: Jeff Bezos' yearly letter to Amazon shareholders is a strong example of using content to openly keep track of business promises made and kept. Every year, Amazon.com's CEO Jeff Bezos writes a letter to the company's shareholder to review how his decisions and actions affected the business. This is indeed an example of…

  • Visualize Your Story Automagically

    Visualize Your Story Automagically

    Use your own script or find among an inventory of existing ones and create a storyboard with Amazon Storyteller. As described on the site: Amazon Storyteller is a new application from Amazon Studios that lets you turn a movie script into a storyboard. You choose the backgrounds, characters, and props to visually tell a story.…

  • Is Your Business Ready for ‘Net Natives’? Amazon Is

    Is Your Business Ready for ‘Net Natives’? Amazon Is

    Are you preparing to be relevant to individuals used to get things done on screens? Any screen they chose to start and then finish their transaction on — be it search, share, or involve. It's not about how "social" you are, or how you cookie visitors and retarget them — those are tactical applications you…

  • Amazon on Fire: the New Retail Experience?

    Amazon on Fire: the New Retail Experience?

    I was watching This Week in Tech (TwiT) Live last night with guests Om Malik, Robert Scoble, and John C. Dvorak. Part of the conversation was about how social networks and media companies are getting people used to having the media go to them in exchange for handing over more personal information. This was more…

  • Amazon and Zappos, PR2.0?

    Amazon and Zappos, PR2.0?

    Rich Becker has a thought-provoking post about the Amazon-Zappos handling of the news of their deal. CEO Jeff Bezos chose YouTube and Zappos CEO Tony Hsieh chose a blog post to break the $807 million* acquisition. He observes how both CEOs decided to handle the news-breaking themselves with the tools at hand – and distribute…