Tag: agency side of business

  • Business Development is About Seeing the Future Before it Happens

    [YouTube link] I still remember my first product company — it was so exciting to work with something tangible; this is what it looks like, this is what it does, this is how it compares to other products, and so on. When you sell, you are dealing with an existing product (and/or service), the features…

  • Switching Sides

    Switching Sides

    This past Monday, author, consultant, and friend Peter Shankman, the man  who found himself on the receiving end of Morton's Steakhouse greatest customer experience, invited me to the experience the 3D IMAX Theater premiere of Star Trek in New York City. That's for the man behind the connection. As for the man behind the reboot…

  • Changing Role of Agency

    Changing Role of Agency

    When I used to be on the client side, I liked to talk about agency models with peers who chose that career path. I published a series of conversations on what I called the agency side of business. Much has changed since then. Some friends on the list have moved onto other opportunities to either…

  • Best of 2010, the Year Social went Operational

    Best of 2010, the Year Social went Operational

    Which is a fancy way of saying people started using the tools to support their business plans. Every year, on the last day, I compile a list of Conversation Agent posts that had an impact for that year. Although independent thought has been a hallmark of this blog and my life, I feel that this…

  • Why Social Media Is the New Agency-Client Relationship Builder

    Why Social Media Is the New Agency-Client Relationship Builder

    We've looked at many ways in which giving importance to social interaction and integration of online and off line leads to better engagement with customers — new and existing. Social is also inspiring many to move away from campaign-focused thinking to ongoing relationship-building. There is a set of relationships brands engage in that may need…

  • Todd Defren, SHIFT Communications

    Todd Defren, SHIFT Communications

    We met in person at BlogWell New York this past year. I've been a long time reader of his blog, PR-Squared, and have implemented public relations strategies inspired by his ideas on social media. He's a creator, a listener and the visionary behind the Social Media Release and Social Media Newsrooms, which many companies are…

  • Christine Perkett, PerkettPR

    Christine Perkett, PerkettPR

    Running an agency today is already a pretty interesting proposition. Make that a virtual agency, and you're sure everyone needs to be on their best communicative and disciplined self for it to work well. Read on to learn why. Meet Christine Perkett, President and Founder of PerkettPR, Inc., the virtual agency. Christine, who I met…

  • Christine Perkett, Perkett PR

  • The Agency Side of Business: Edward Boches, Mullen

    The Agency Side of Business: Edward Boches, Mullen

    We met through a recommendation by a reader of his blog and continued the dialogue on Twitter. What I like most about Edward Boches is is writing style – direct, effective, rich. As he describes in his about page, he: […] helped build a full-service ad agency; worked with dozens of noteworthy brands; launched high-tech…

  • The Agency Side of Business: Marian Salzman, Porter Novelli

    The Agency Side of Business: Marian Salzman, Porter Novelli

    Many of the agencies I featured so far focus more on digital or marketing, so I thought it would be interesting to share perspectives from the public relations world. In the interest of full disclosure, I work with Porter Novelli in my day job – my PR team is in Boston. UPDATE: Marian Salzman was…