Tag: advertising

  • Ogilvy on Advertising: I Predict 13 Changes

    Ogilvy on Advertising: I Predict 13 Changes

    “I have never been a futurist, and every passing year my interest in the future declines,” says David Ogilvy in the closing of his book On Advertising, a classic. When his publisher asked him to predict the changes we will see in the ad business from his vantage point of industry leader writing somewhere in…

  • Worshiping at the Targeting Altar

    Worshiping at the Targeting Altar

    The idea of knowing what people want to buy before you serve them an ad is genuinely revolutionary. Or at least it would be if it actually worked, says Richard Huntington. Making assumptions about people based on past behavior is a good way to be exactly wrong. I've brought it up before. Many do research…

  • Big Ideas and Sweating the Small Stuff

    Big Ideas and Sweating the Small Stuff

    Growing up professionally on the brand side in complex industries and often mature models I developed a very pragmatic point of view on strong marketing execution. One that puts customers at the center and the brand in a prominent role. Which means sweating the small stuff. In the last few years, with individuals and groups…

  • Digital Convergence: Where Content and Ads Meet

    Digital Convergence: Where Content and Ads Meet

    Fresh from conversations on brand evangelism from the Word of Mouth Marketing Summit, I thought I'd make this issue of business and technology trends about advertising and content online. Digital convergence Smart businesses and brands have been doing this already — building permission-based conversations with their customers. At first blush results may seem like a…

  • Are You a Disciple of the Targeting Cult?

    Are You a Disciple of the Targeting Cult?

    The idea of knowing what people want to buy before you serve them an ad is genuinely revolutionary. Or at least it would be if it actually worked, says Richard Huntington. Making assumptions about people based on past behavior is a good way to be exactly wrong. I've brought it up before. Many do research…

  • Doritos, Your Ad Sucks Compared to this One

    [direct link here] You've probably seen the Doritos Super Bowl commercial that scored highest among viewers. What does this Doritos ad do?    Now imagine you're a writer, and you get this assignment: write a memorable safety belt ad. You've seen them. They're usually violent, ugly spots about how you'll end up terribly mangled if…

  • Opt-in vs. Opt-Out; Value vs. Numbers

    Opt-in vs. Opt-Out; Value vs. Numbers

    From "all the news fit to print" to "all the news you can fit [in a tweet]". It looks like the news media model is moving into the social media realm. Sell and buy ads and you'll have sustenance for the tool and a way for brands to get something out of it without having…

  • A Matter of Perception

    [TED Talk – Rory Sutherland – 16.39] The Web enables us to interact with people – and brands – at the level of closeness or distance of our own choosing. It's not about achieving blanket intimacy with all customers. It's about giving people the option to calibrate their level of engagement – or distance with…

  • MyAlltop.com Personal Content Filter

    MyAlltop.com Personal Content Filter

    I read what my network shares. The variety you see in what I share is due to the fact that I have a very large – and diverse – network. When MyAlltop.com was first rolled out, I created an account and started adding blogs, then put it on the back burner. I went back last…

  • Top Ten Reason Why we Need Another SxSW Panel on Social Media

    SxSw Top Ten List @Conversation Age View more documents from Valeria Maltoni. Description: Advertising is good at creative, public relations is good at relationships and marketing is good at sales. Hear representatives from each of these three worlds discuss how working together can yield much better social media campaigns than any one can accomplish on…