• How Design Matters

    How Design Matters

    I admit it; I read a lot of fiction. There are many fine storytellers who will captivate and inspire you. Writing fiction is about story design. Ken Follett's The Pillars of the Earth is a tale of building a cathedral in Kingsbridge. What is more powerfully mysterious, sensual…

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  • Rewards for Watching ads: Free Music

    Rewards for Watching ads: Free Music

    New York-based SpiralFrog, the new legal music download destination, is negotiating deals with music labels. In exchange for free tracks of their favorite artists, users will view 90-second ads displayed on the screen during the download. An agreement with Universal Music Group (UMG) was penned at the end…

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  • Tuesday with Mavericks

    Tuesday with Mavericks

    Today is the official release date of Bill Taylor and Polly LaBarre Mavericks at Work: Why the Most Original Minds in Business Win. Bill and Polly will be in center city Philadelphia tomorrow afternoon — Tuesday — with a few local mavericks. This is one of the few…

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  • There is Second Life for Creatives

    As reported by BrandRepublic, Leo Burnett London and Arc Worldwide are launching a creative department in the virtual world Second Life. Called Leo Ideas Hub, the department will bring together more than 1,600 creatives from the global network. The project will be a center where creatives can interact…

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  • The Truth of Signs

    The Truth of Signs

    "I have never doubted the truth of signs, Adso; they are the only things man has with which to orient himself in the world. What I did not understand is the relation among signs . . . I behaved stubbornly, pursuing a semblance of order, when I should…

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  • The Guardian of These Places

    The Guardian of These Places

    They call him the Franciscan of cashmere. Brunello Cucinelli is a master of fashion and the economy. He uses the finest cashmere, often in rich colors, to produce light as a feather clothing that is precisely cut following clean lines. His inspiration is the nomadic spirit of distant…

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  • Design of Future

    "The future, as always, does not lie in front of successful individuals, it must rest within them. Tourists and refugees inhabit our world, says Italian artist Franceso Clemente — either you embrace change or you try to escape from it. Try to control the uncertainties of this world…

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  • Charity For-Profit

    Charity For-Profit

    As the New York Times reported a couple of weeks ago, Google’s founders Sergey Brin and Larry Page have put $1 billion into a charitable organization whose mission is to tackle big, global issues such as poverty, energy and the environment. This is good news, of course. What…

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  • Did you Hear That? Bluetooth as New Marketing Channel?

    The emergence of the screen as a favorite medium to pull information, entertainment and interact with a brand has created a new space of opportunity for marketers and content producers. The screen is becoming a known entity and a welcome companion. We look for screens at airports as…

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  • Rudy Giuliani

    Rudy Giuliani

    Last week, Rudy Giuliani was the honored speaker at the World Affairs Council of Philadelphia suburban series events. He was welcomed in the room by a roaring standing ovation, no doubt due chiefly to his performance in the national spotlight following the terrorist attacks of 9/11. Rudy, as…

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The mission of my work is to reframe how we value things (and people) to transform work and society.

I pursue it through narrative analysis and story design using conversation as a sense-making tool. 

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