• A Renewal of Pleasure

    A Renewal of Pleasure

    Our lives are enriched when we join artists in taking glorious risks. I became a Beatles connoisseur and fan both early and late—early in my life, late in their success. It was the summer I drove with my parents and a couple of their friends to (the former)…

    Read more

    ,

  • Whatever it Takes

    Whatever it Takes

    From the dark side of business and the growing imbalance of power to making a difference with naming and words. Lehman Brothers Inc. was an American global financial services firm and the fourth-largest investment bank in the United States. Its founding dates back to 1847. Before filing for bankruptcy…

    Read more

    , ,

  • Life’s too Short…

    Life’s too Short…

    to be a copycat of someone else. If machines have personalities, it’s our doing. ChatGPT sure has been in the news lately. I’m not surprised to see it all over social media feeds, given how monolithic those feeds tend to be. “ChatGPT this, ChatGPT that” say the marketers…

    Read more

    ,

  • They called it the “gentle revolution.”

    They called it the “gentle revolution.”

    For six years I had the privilege of working with a group of therapists and researchers who believed that each child, at the time of birth, has the same potential as Leonardo da Vinci. Their belief was so strong that they started with brain-injured children—children who navigate life…

    Read more

    , ,

  • How you speak is who you are

    How you speak is who you are

    Identity is forged in the interplay of language and emotion. The connection between the two has value. But we only realize the value of something after we lose it. You may not realize it, but language is the vehicle of our lives. It’s the means through which we…

    Read more

    ,

  • Details are the hallmark of a story you can relate to

    Details are the hallmark of a story you can relate to

    But they work only when you nail the larger narrative. Before he could start enjoying his job, Jack Warr had to find his place in the world. The interaction between a quest to reconnect with his identity and the mounting urgency of the crisis in a new case…

    Read more

    ,

  • Some of us knew that all along

    Some of us knew that all along

    Companies turned social networks into media because they had no idea how to harness the value of socially useful energy concentrated there. The real horror to turning networks into media is that it happened gradually, and then all of a sudden. Few noticed. Making connections for modest use was…

    Read more

    ,

  • Making Headlines with the Wrong Story

    Making Headlines with the Wrong Story

    Instead of investigating the funneling of Euroscepticism into Brexit and the reasons why Britain, once a land of ambitious colonizers, is descending into a dramatic spiral, The Economist decides to make fun of Italy. Perhaps cucumber on pizza (must be a British thing) can paper over the Government’s…

    Read more

    , ,

  • The Emotional Toll of Believing in the Wrong Story

    The Emotional Toll of Believing in the Wrong Story

      It’s 1860, the year before the end of “Kingdom of the Two Sicilies.” In 1814, the Congress of Vienna had put together the Kingdom of Naples (the southern half of Italy’s “boot”) and the Kingdom of Sicily under the rule of a Bourbon, in Naples. This is…

    Read more

    ,

  • Making the Story up as we Go

    Making the Story up as we Go

      The “point of view in the American novel” was an assignment I relished during my course on American literature at the University of Bologna. I started the paper by describing a scene from Hitchcock’s Rear Window: A man in the semi-distance looking inside the apartment across and…

    Read more

    ,

About

The mission of my work is to reframe how we value things (and people) to transform work and society.

I pursue it through narrative analysis and story design using conversation as a sense-making tool. 

My origin story.

Subscribe

Read back issues
join 1,000+ readers who get new insights on value in culture delivered directly to their inbox

Books

Explore

Gift Guide
Best Articles

Conversations
Marketing that Makes Business Sense
Archives

Read Books

Recommended Books
Conversation Agent participates in the Amazon Services LLC Associates Program.

Connect

Social Media
Contact

More Valeria

Podcast
Values
Work
Speaking
About Valeria

As Seen on

Advisory Boards

Links Sharing and Contributed Articles Policy

Please read this simple set of instructions before sending me any requests regarding my site ConversationAgent.com.

Comment Policy, Social Guidelines

Critical discourse is welcomed. I reserve the right to delete inappropriate comments. See my social guidelines.