There are four key elements to brand marketing. Businesses need to approach them using more rigor in planning, and measurement:

1. break down the modern marketing method into conversation—communicate, listen, observe, reflect, and connect
   
2. match it to the right marketing task, the execution
3. and it will lead you to a variety of objectives
4. all done with the right intent or influence

Successful strategies need to address these critical areas of opportunity for brands to plan and build value creating systems that deliver strength, resilience, and endurance to the business.