Category: strategy

  • Why we need to reclaim the art of making conscious decisions

    Why we need to reclaim the art of making conscious decisions

    The increasing number of choices that are decided for you. There was a time when most of the travel I did was for business. Up to a dozen trips a year, sometimes more. Everywhere I went, there were people to meet in companies or catch up with at conferences or at airports. I made plenty…

  • I paid $300 to have a good night sleep, and all I got was a room

    I paid $300 to have a good night sleep, and all I got was a room

    Effective complaints are win-win on value I spent the night of early October 2016 at a Hotel in Boston. It was a non refundable reservation I paid for in advance at Expedia. With taxes, it came to $300. Wouldn’t you agree with me that that amount should have bought me a good night sleep? But that…

  • How seemingly senseless acts make life worth living

    How seemingly senseless acts make life worth living

    The value of rituals in life… and in commerce. Carrie walked into her mother’s home to find her sitting on the floor, surrounded by relatives and friends. She was wailing after having just buried her son. Nobody seemed to be able to offer any consolation—in fact, any attempt had her cry harder. “Why don’t you…

  • Love: the Most Fundamental Market Principle

    Love: the Most Fundamental Market Principle

    How duty, learning, and friendship contributed to the foundation of trust. You’ll forgive the Franciscan for owning only one tunic. Clothing was a sign of wealth in Italy’s flourishing economy of the 13th Century. Even expensive vellum manuscripts were frowned upon. Books were alright, but purely as tools for learning. Though it was alright to…

  • How the Employer Brand Dies in Applicants Inboxes

    How the Employer Brand Dies in Applicants Inboxes

      Applicant experience is buyer experience in recruitment. Buyers are people who come to you once. Based on the experience, they may decide to walk away and never come back. Or, they could come back again and become customers. In some cases, they might tell everyone they know about you. Your choice whether that's positive…

  • Brands that don’t Need to Steal Energy to Survive, Thrive

    Brands that don’t Need to Steal Energy to Survive, Thrive

      I was reading an article about a study by Minneapolis agency SuperHuman about marketing and women above 40. How brands get it wrong. It was 2017, I forgot where they published about it. But I remember I seemed to agree 300 percent with the gap they observed between what women want and look for…

  • What Happens to the Brand in Acquisitions?

    What Happens to the Brand in Acquisitions?

      When a brand dies, we hardly even notice anymore. And yet, a rebrand is not a superficial thing. Forget customer pledges. Unless you truly intend to keep your promises. There are consequences to the business and the community beyond what happens to followers and fans in social media. In 2015, DuPont announced their new…

  • Human Progress: What ‘it’ is and Where it’s Going

    Human Progress: What ‘it’ is and Where it’s Going

      Human progress is not measured by good enough, but by those who strive (with great sacrifice) for a more perfect misunderstanding. Versions of this thought have been part of my conversations with Peter Tunjic for the better part of twenty years. It goes in the same category with “those who do not learn from…

  • Read Different to Think Different

    Read Different to Think Different

      Is there a good way of knowing things you can use? I've been asking myself this question more frequently as of late. On one hand, you can train yourself to ask better questions. Which is especially useful about topics that are right under everyone's nose. Take the internet, for example. We consider it infrastructure. Like…

  • Human Systems Need Better Thinking

    Human Systems Need Better Thinking

    Current systems don't take into account the energy in human systems. Systems need better thinking. Twenty years ago, I coined a term to talk about the effects of this situation: “energy vampires.” Time and time again, I've observed (and proven in business) that when things go bad, it's no so much because of “bad” energy.…