Conversations Matter More than Clicks

Conversations Matter more than cliksPhilosophy is back into vogue, yet it never lost relevance.

From Greek philosophia (φιλοσοφία), it means love of wisdom. When we say philosophy, we mean the study of general and fundamental questions about existence, knowledge, values, reason, mind, and language.

The questions are often posed as problems to be studied or resolved. But if we stop at the word problem, our progress gets stuck. It takes practice to steer clear of our own biases and assumptions when asking questions to learn things.

Much of the work we do to advance our understanding is through conversation. Even better when our conversations are philosophical in nature. In my neck of the woods in Italy, those conversations are with citizens.

We continue to use conversation for the things that truly matter. This includes understanding people, situations, and advancing relationships. We can learn a lot when we know how to have a conversation. Face to face with a person is best.

I've recently published a series of conversations with practitioners, which I intend to continue in 2020.

If you're looking for interesting approaches to work and new ideas, you'll find them in the words Mark, Osvaldo, Peter, Stephen, Mike, David, and Umberto used to describe how they think about their practices. I've learned something important from each conversation.

I plan to introduce more practitioners who are using better words and asking interesting questions. We need more 2020 vision, and I intend to look in unusual places, always in the words of the people who are doing the work.

Next year, I also plan to start sending more regular emails as well. Sign up here if you're interested in the power of words, their value to thinking, and the practice of conversation. My work on brand relies heavily on conversation, strategic thinking, and words. Maybe your work does too.


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