Brand Building Toolkit, Personal is the Best Form of Personalization

Personal is the best form of personalization and is stronger than a faceless company brand today. Connection is a result of interactions that over time leads to trust and often love of the kind you cannot bribe.

    We respond to knowing whose hands or thinking have made something. Influencer marketing is hot because it's about human impressions. Friends and people we trust are our closest influencers. Facebook's organic reach continues to decline.

    While many mainstream brands distributed through retailers are declining, many direct to consumer products are connecting with people. Publishing on your own domain is still the best way to build relationships with your customers.

    My web hosting company is offering a sweet deal this week — up to 75% off on new shared hosting plans and upgrades. I switched to SiteGround two years ago and have not looked back.

    If you're in the market for a fast, affordable WordPress hosting company, take a look at SiteGround. If you sign up, I get a small referral fee. I don't recommend many things, and I waited two years to have enough experience with three different domains on this service to tell you.

    So if you're going to be a publisher in 2019, I cannot think of a better way to start than with a low risk commitment to a hosting company that makes it easy. Get your account now until end of day on Cyber Monday to take advantage of the 75% off special.

Get 75% off