Making Sense: What does it Mean to be Cool?

Social reward stimulus
What does it mean to be cool? It’s a means of standing out, as well as a way of fitting in.

In studying the brain, economists have found that when we consume products from status brands, it actually gives us a way to create social networks, friendships, alliances.

An eight-minute segment by PBS with Steven Quartz, co-author of Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World.

Still time to subscribe to Learning Habit weekly, which includes new posts, articles around the web, and books I’m reading on topics ranging from business, technology, culture, creativity, philosophy, behavioral economics, and psychology.


[h/t Barry Ritholtz]

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