When Tech Fades into the Background: Strategic Business Moves

Top Strategic Tech Trends 2015
Making Sense:

Gaining a better understanding of tghe mechanisms at work online will help us develop better experiences and create stronger security.

  • Two eras of the internet: pull and push. Chris Dixon: We are currently experiencing a positive feedback loop between social networks and media publishers, analogous to last decade’s search + information feedback loop.
  • Lessons from the Sony Hack. Schneier on Security: For those worried that what happened to Sony could happen to you, I have two pieces of advice. The first is for organizations: take this stuff seriously. Security is a combination of protection, detection and response. You need prevention to defend against low-focus attacks and to make targeted attacks harder. You need detection to spot the attackers who inevitably get through. And you need response to minimize the damage, restore security and manage the fallout.

Making Do:

When technology fades into the background; what kinds of decisions do we make?

  • Death to the Click: Google ‘Store Visits’ Watershed Moment for Ad Measurement. Greg Sterling: As I’ve repeatedly argued, offline metrics are going to be mandatory where possible and available. Metrics such as viewability, engagement and video completes will still be relevant to marketers, but impressions and clicks are increasingly going to be deemphasized.
  • Inside the Seattle Police hackathon: A substantial first step. GeekWire: Seattle Police officials also admitted that about 90 percent of the video officers create probably needs no redaction at all. That’s because members of the public have no right to expect privacy in their interactions with police, unless they are juveniles or a witness or victim whose safety might be at risk if their identity is known.

Making It:

Winning companies have the courage to lose sight of the shore, experiment, and iterate on their success quickly.

  • The 12 biggest moments for Apple in 2014. Cult of Mac: one thing can’t be denied: This is a company that refuses to rest on its laurels. Under Tim Cook’s leadership, Apple debuted a new product category with the Apple Watch, sold a record number of new iPhones, made the biggest acquisition in its history, and successfully sent its suffering stock price back into the stratosphere.
  • Disney CEO Bob Iger's empire of tech. Fortune: the flirtation between technology and entertainment has evolved into an insoluble—albeit sometimes contentious—marriage. From Netflix to YouTube, consumers have more digitally distributed content to choose from than ever before. People everywhere are more connected and more mobile, and are demanding more get-it-now services like Amazon Prime and Google Express—all of which make standing in line, even for a roller coaster, feel like a waste of time.



Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.